The time-jumping, tissue-drenching, heart-wrenching family drama returns, and fans on Twitter say they're stocking up on Costco-size packages of Kleenex. 24 at 9/8c on NBC.They're baaaaack! Season 3 of "This Is Us" premiered Tuesday night on NBC. “This Is Us” Season 4 premieres Tuesday, Sept. Here’s the chart for the key adults 18-49 rating:Īnd here’s the chart that shows total viewers: So if we want people to have an accurate understanding of how many people are watching, you can’t just look at that one slice.” Well, digital is a huge way that people are consuming our shows now. He broke it down like this: “It would be like reporting on the number of– if we were in the phone business, it’s like saying how many phone calls there are based on landlines only, ignoring the fact that mobile phones are a huge way that people are making phone calls. “The number that Nielsen puts out, that is not the number of people that are watching the show, that’s the number of people that Nielsen is measuring that are watching the show,” Bader said. Take the Season 3 premiere episode for example, which has now has hit a 9.7 in the demo and been viewed by 25.6 million people, when counting streams on Hulu and the NBC App.Īlso Read: NBC Captures Sixth Straight 52-Week Ratings Win, CBS Reclaims Total Viewers 25 of this year, so you can see how many people have watched a specific episode of “This Is Us” to date.
This is us on nbc app series#
Readers will notice that the tables start up with the series premiere on Sept. The network also tracks the growth of each episode over time and you can see that growth via the charts below, which are also exclusive to TheWrap. (Fun fact: That’s 20 million more people than the Netflix domestic subscriber base.) NBC says that over the course of its first three seasons, “This Is Us” has reached an average of 79 million people (unduplicated) in the U.S., which is about 20% of the entire country, when counting linear viewing, as well as digital platforms. And that’s not captured at all in the Nielsen numbers.”Īlso Read: Tim Matheson to Play Mandy Moore's Dad on 'This Is Us' Season 4 So we also know ‘This Is Us’ is a phenomenon for us, even on digital. “Now remember, we don’t know what other people’s digital is, so when we’re talking about digital we just know us.
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1 drama on broadcast - but it’s also the No.
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“When you look at traditional Nielsen numbers, it is the No. “The story that Nielsen tells is only a fraction of the story,” Jeff Bader, NBCUniversal’s chief research officer and NBC Entertainment president of program planning, strategy and research, tells TheWrap. Looking at total viewers in the same L+7 time frame, Season 3 increases from the Nielsen reported 13.8 million viewers to 16.6 million when including those sets of eyeballs watching via Hulu and the NBC App.įor contractual reasons, NBC could not disclose what percentage of the overall digital growth comes from Hulu viewing and what percentage comes from streams on the NBC App. But when adding in streams on Hulu and the NBC App, that week’s worth of delayed viewing increases to a 5.4 rating, according to NBC.Īlso Read: Why NBC Isn't a Lock to Win Premiere Week Ratings After 7 Years of Dominance The third season of “This Is Us” averaged a 3.8 rating in the key 18-49 range, according to live-plus-seven-day Nielsen data. It probably doesn’t come as a shock to anyone that “This Is Us,” the highest-rated drama on television, becomes even higher rated when combining views on digital platforms with the traditional ratings reported by Nielsen.īut it might surprise you to learn just how much the NBC family drama grows when counting streams on Hulu and the NBC App, which is 42% in the advertiser-coveted adults 18-49 demographic and 20% in total viewers, according to data provided by NBC to TheWrap exclusively.